Founded in 1993, IIHT is one of the leading EdTech companies of today. While the company had been working with various Fortune 500 companies, they needed an array of assets they could deliver to their current clientele, Additionally, they were also looking to breakout some of their new learning interventions to a new market. To complement their marketing and engagement strategy, we worked with IIHT closely to deliver a series of high-quality, engaging videos. The category of videos created was split into three specific categories

• infographic animations as a part of their awareness campaign
• short videos as a means to showcase course contents
• step by step demonstration of the platform to make user familiar with the platform/dashboard.